Submitting to web directories is easy but nowadays web directory approval rate is low. This is because of the sheer number of spam, causing many web directories particularly paid directories to put in place a review process.
First of all, know that all directories have different submission guidelines. So before you submit a website for listing, endeavor to read those rules or guidelines.
Here are some basic tips that will help increase your directory approval rate.
1. The Title
Most, if not all web directories, do not permit the use of keywords in the title but do allow, your organization/company name or site name, without adding .com at the end. If a web directory allows titles relevant to a category, of which some do, then follow these basic tips:
• The title must be relevant to the website or category selected
• No keywords in the title or if allowed use a maximum of one keyword in the title.
• For your title use a maximum of 35 characters. Lengthy titles will decrease your chances of approval in any web directory you submit to.
• Avoid using upper case letters throughout your title, except the beginning.
• No selling words in the title.
2. The Description
Your description should be a brief introduction to your company and website. It is not necessarily the time to sell services, packages or mention promotions and prices. Save it for the ads later on. Remember when you are submitting to different directories, the main goal is to get exposure and a steady flow of quality, long lasting backlinks.
When you are writing/typing your description remember:
– No selling in the description
– Your description should have a minimum of 150 characters and it should not be too long. the ideal number is usually 250 characters. (Some directories will allow up to or a maximum of 500 characters, in the description)
Keywords can be a bit tricky, however, it is crucial you select the keywords that best describe your business or website content. Using 2 or 3 keywords is most appropriate for your listing.
4. Category Selection
You must select the category that best describes your business or website content. Generally, directory editors and admins, or owners expect you to know where to list your website.
However, most paid directories have a review policy and they will make sure your listing appears in the correct category.
Whatever the reason, when submitting to a web directory do not list it under a different category. This might lead to instant decline or removal of your listing.
5.Use Primary Domain
When you submit your website, it is advisable to only submit your primary domain. For example, www.examplewebsitehere.com.
So unless the web directory permits it, no deep links. For example, examplewebsitehere.com/about
6. Use valid email
Once you sign up or make a submission, most web directories, particularly the paid ones will send you an email with a confirmation link that will need you to activate or click on it in order to confirm you submitted to a particular directory.
Some directories do not permit the use of free email accounts, like Yahoo! or Gmail. only allow email accounts associated with your domain. For example, email@example.com
also, make sure you check if you typed the email right. it’s surprising how many people forget a letter, number, symbol or misspell their email.
7. Be spontaneous
Do not use one title, one description and the same keywords for all submissions. Rank with a different title, description, and keywords. Remember the goal of submitting to a directory is to increase your visibility, get more traffic and build quality backlinks that get indexed.
Remember to read each web directory’s submission rules/guidelines and follow them, as this will most likely increase your approval rate.