There are more websites today than it was just half a decade ago. This is not so surprising because there has been a significant increase in awareness and access to online resources, and with so many websites vying for a top spot in their niche, it is vital to use every SEO technique there is and for websites or businesses that are new, what better way is there than to submit your site to a paid web directory.
This isn’t to say free web directories are bad, quite the opposite. There are some reputable free web directories out there but you will need to do a bit of work to sieve through the junk to find them.
Now while the idea of submitting to free directories is alluring, the truth is that there are certain cons associated with free directory submissions. Experienced website owners or admins know that, if they want to enjoy the long term benefits from their link building campaign, paid directory submission is the way to go.
Yes! Another way is by contacting others asking them to link to you.
Look, I do this too but let me tell you what most SEO experts won’t tell you. It’s freaking hard to get people to link to your new site.
Why? Because they rather link to a site with higher rankings or to a site of equal status.
In short, waiting for link acceptance can be very frustrating, especially when one does not see any action being taken from the other end for several days. In my case, sometimes I had to wait for several days just to see my link posted in the right place.
Admittedly, such delays in improving the search engine ranking for one’s website can sometimes cause more damage than good.
Here’s what I mean. In the cause of the delay, a competing website might forge ahead, reaping all the benefits. After all, time is money, right?
So, resorting to paid directory submission is the ideal bet because chances of link rejections are extremely low.
In order words, because it’s a paid service, most website owners will approve the link as soon as they receive the payment.
Benefits of Using Paid Web Directories
1. Increased Exposure and Rankings
The trust factor of popular paid web directories is higher with the search engines as opposed to many free directories.
So sites submitted to such web directories have higher chances of getting better page rankings and as a result, a website might receive a significant increase in traffic.
Moreover, you can expect direct traffic from the paid web directory.
Overall, one can easily gain significant exposure as well as better rankings by using paid web directories.
2. Website owner’s supervision
There are scores of free web directories that pop up from time to time but due to lack of interest or supervision from the website owner, a great number of them vanish over time. I know this because I have built quite a few and sold, just to see them sink at the hands of their new owners.
When this happens, website owners who have taken their time to submit links to these defunct directories have simply wasted their time and efforts.
Speaking of defunct web directories, Did you know Google, Yahoo! And even Bing used to have their own directories.
Anyways Google’s Google my business is their own spin-off.
However, paid web directories will host your links for the paid duration. Generally, owners of paid directories devote a lot of time towards website maintenance, keeping the website up to date and ensuring everything else is in order.
Some of the more popular and large paid web directories also hire a handful of employees who review each submission before acceptance. Plus, aspects like spam are taken care off. As a result, the posted links carry more value because search engines prefer sites that are not filled with spam links or content.
3. Get Permanent Backlinks and Deep URLs
One of the surest ways to gain permanent backlinks is through paid web directory submission. Although there are many other techniques to get permanent backlinks for a website, most of them are a gamble, as it is difficult to ascertain if your link building activity actually got you a permanent backlink or not.
However, resorting to paid web directories especially a popular one will get you high-quality permanent backlinks.
Also, most of the paid web directories allow users to include deep links. Deep links help to improve the search engine rankings of the internal web pages and as a result, you get more internal traffic.
4. Receive One Way Links
In addition to permanent backlinks, when you submit a site to a paid web directory, in most cases you automatically gain a one-way link to your website.
These one-way links play a part in determining the search engine ranking for a website.
So submitting your website to a paid web directory usually comes with an assurance of natural one way link to your website.
5. Benefit From Unique Content
Submitting a website to a paid web directory usually requires a website/business owner to post the website link along with few other details. A well designed paid web directory provides the option to fill out as much detail as you can such as a description of the business or website, location, contact details etc.
Even though it might take you a couple of minutes to write, your description needs to be spot on. In other words, you need to be precise and not beat around the bush. Do not try to announce all kinds of promotions. If done right, it can drive increased visitors to the submitted website because the description is usually what convinces most visitors.
In addition to writing unique content, those who take the time to write interesting and informative comments can also benefit from increased visitors as such comments compel site visitors to check out the site.
Also, know that search engines give more prominence to web directories that contain unique contents. Paid web directories are often rewarded with higher rankings for encouraging unique content submission and for getting rid of bad and irrelevant submissions.
6. Allows Specific Keyword Targeting
The use of carefully selected targeted keywords can drive a good amount of traffic to a website.
As you already know, most web directories are classified into categories. These categories are usually based on topic or location and once the link is submitted to a paid directory, the link is usually placed in the appropriate category that goes well with the website’s niche.
However, not all paid web directories manually add listings some are automatic. That is, after payment, you fill in all the information and post it yourself but for the most part, editors or admins of paid web directories do check to see if listings are in the right category.
Non the less, increased number of relevant inbound links will contribute to the website’s popularity which in turn lead to increase traffic, more leads and sales.
7. Long-term Results
One of the most alluring aspects about paid web directory submission is that it can offer long-lasting results for a one-time activity.
There are lots of free web directories out there that have literally lost their status due to lack of income and user inactivity. Those who have submitted their websites to such directories end up losing out for no fault of theirs. In the long run, it will be written off as a fruitless activity.
Plus, some of the website owners might sell email lists containing email addresses of registered users to companies before closing down their website.
However, this is not the case with paid web directories. Most paid directories have the policy to keep the website links on the directory for the paid period. In some cases, the link is kept beyond the paid period.
Moreover, because paid web directories revenue comes from paid submissions and ad placements, rarely do they indulge in any kind of spamming activities as such activities might affect their business.
8. Better Service
It’s a common belief that paid web directories make use of better resources and as a result, paid users can expect high-quality service. Plus, you can be more certain that there will be no spam or any other kind of harmful software on the paid directory as opposed to a free one.
In short, there are two main reasons why many free web directories have been blacklisted by search engines, spam links and the use of malicious software.
What I mean is some people use specific software that submits hundreds of links to directories in a matter of minutes. Such software is used to exploit free web directories because they lack manual supervision.
However, this is not the case with paid web directories. Even if the submission process after payment is automatic, there is still some degree of supervision by the directory editors and admins.
9. Less Clutter and Distractions
Anyone that has ever used a free web directory knows that the intrusion of so many ads is not just a distraction but can be annoying sometimes.
Of course, they have to run third-party ads. How else do you expect directory owners to cover the cost of running a free web directory?
I am not saying that paid web directories do not run third-party ads, they do but because you pay for submissions to get your link posted on paid web directories, the website owners do not feel compelled to run too many third-party ads on their websites.
So ultimately there are fewer distractions (ads) that might otherwise send a site visitor to your competitor.
In addition, there is less clutter in the sense that not many people make use of paid web directories as opposed to free web directories. As a result, all categories on paid web directories have lesser competition.
This means that websites or businesses listed on paid web directories have high chances of getting noticed by site visitors.
On the other hand, due to mass link submissions, every category on free web directories will have more competitors than you can think of.
10. Search Engines Rate Paid Directory Links Higher Than Free Ones
One of the goals of a search engine such as Google, Bing, Yahoo, DuckDuck Go etc. is to display quality and relevant sites once a user performs a search.
In fact, the success of a search engine site very much depends on the quality of search results displayed by the search engine site.
So sites that contain too many spam links are often disregarded by search engines.
Moreover, no search engine wants a reputation for displaying poor search results and to prevent this from happening, search engines have to value high-quality links and at times punish poor quality sites.
Links to popular paid web directories are given a higher value status by search engines because they generally go through a manual approval process and they do not contain poor quality links. So you are more likely to reap the SEO benefits for the paid links.
If you read all the 10 benefits, congratulations! By now I hope you clearly understand that submitting your website link to paid web directories not only gets you reliable services but offers you all the off page SEO benefits as well.
So if you are still skeptical about using paid web directories, then look at it from an investment point of view.
And even though one might not always receive instant benefits when you submit your website or business to a paid web directory, the long term benefits will be worth your Dollars.
So considering the advantages associated with the use of paid web directories, it is obvious that one can’t really go wrong by submitting their website to a paid web directory.